Foundations of Digital Marketing

• What is Digital Marketing?

• Digital vs Traditional Marketing

• Understanding the Customer Journey

• Key Concepts: Funnels, Personas, and Touchpoints

• Overview of Digital Marketing Channels

Building an Online Presence

• Importance of a Website in Digital Marketing

• Choosing the Right Platform (e.g., WordPress, Wix)

• Website Structure and User Experience (UX)

• Creating a Landing Page that Converts

• Intro to Basic SEO for Your Website

Search Engine Optimization (SEO)

• How Search Engines Work

• Keyword Research and On-Page Optimization

• Link Building and Off-Page SEO

• Local SEO Strategies

• Tools: Google Search Console, Yoast, Ubersuggest

Social Media Marketing (SMM)

• Choosing the Right Social Platforms

• Creating Engaging Social Content

• Organic Growth Tactics

• Social Media Advertising (Facebook/Instagram Ads)

• Using Insights and Analytics

Content Marketing

• Content Marketing Strategy

• Types of Content: Blogs, Videos, Infographics

• Content Calendar Creation

• Repurposing Content Across Channels

• Storytelling for Brands

Email Marketing

• Why Email Still Works

• Building and Segmenting Email Lists

• Creating High-Conversion Emails

• Automation and Funnels

• Tools: Mailchimp, MailerLite, Wix Email Campaign

Paid Advertising (PPC & Display Ads)

• Introduction to Google Ads and PPC

• Keyword Targeting and Bid Strategies

• Creating Compelling Ad Copy

• Retargeting and Remarketing Strategies

• Monitoring ROI and Optimizing Campaigns

Analytics & Performance Measurement

• Setting Marketing Goals and KPIs

• Introduction to Google Analytics and GA4

• Understanding Traffic, Behavior, and Conversion Reports

• Using Data to Drive Strategy

• Dashboard and Reporting Tools

Branding & Digital Strategy

• Creating a Brand Voice and Identity

• Digital Strategy Planning

• Omni-Channel Marketing Approaches

• Positioning and Messaging

• Case Studies: Real-World Strategies

Final Project & Portfolio Development

• Building a Full Digital Campaign from Scratch

• Campaign Planning and Execution

• Analyzing Results and Iterating

• Creating a Personal Marketing Portfolio

• Tips for Freelancing and Job Hunting

Course Duration: 10–12 Weeks
Level: Beginner to Intermediate
Tools Covered: WIX, Google Ads, Analytics, Facebook Ads, Mailchimp, Canva, Ubersuggest, Hootsuite