Strategy & Brand Foundations 

Discovery hook: Brand Detective. 

Platform landscape: Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and which fits which goal 

Goals and audience: personas, "one person, one problem" targeting 

Positioning: niche, voice, 3-5 content pillars

Profile setup: bio, handle, link, highlights 

Output: One-page Brand Blueprint

ToDo: Set up or refresh the account and publish one introduction post

Content That Hooks

Discovery hook: The 3-Second Test. 

Hook formulas: question, bold claim, curiosity gap, before/after

Storytelling for short content: the Hook, Value, Call-to-action structure

Formats: Reels, carousels, Stories, text posts, and when to use each 

Writing captions that are short and clear

ToDo: Publish 3 posts, one per pillar

Visual & Video Creation 

Discovery hook: Phone-Only Challenge. 

Visual basics: composition, lighting, audio, consistency 

Canva: brand kit, templates, carousel design 

CapCut: cuts, captions, transitions, trending audio

Accessibility and thumbnails: covers, alt text, subtitles

Output: 1 Reel, 1 carousel, and 1 story set, all on-brand

ToDo: Publish the Reel and carousel and note which gets more reach

Algorithms, Growth & Community

Discovery hook: Algorithm Autopsy.

How feeds rank content: watch time, saves, shares, relevance

Discoverability: keywords, hashtags, SEO captions, posting times

Community building: comments, DMs, collabs, user-generated content

Growth tactics: trends, series content, giveaways (and their pitfalls) 

Ethics: avoiding fake followers, copyright basics, and healthy posting habits

ToDo: Run a 7-day engagement sprint 

Analytics, Ads & Monetization

Discovery hook: Data Treasure Hunt. 

Metrics that matter: reach, engagement rate, saves, follower conversion

Reading insights and running simple A/B tests on hooks and formats 

Paid basics: Meta Ads Manager walkthrough, a small boosted-post experiment

Monetization paths: services, products, affiliate, sponsorships, lead generation

Pitching brands and writing a simple media kit

ToDo: Mini analytics report (one page: what worked, what didn't, what to change)

Systems, AI Accelerators & Capstone Showcase

Discovery hook: Beat the Bot. 

Content systems: monthly calendar, batching, repurposing one idea into five 

AI as an assistant: ideation, caption variations, scheduling tools, plus what AI shouldn't do (authenticity, fact-checking) 

Capstone presentations: 5 minutes each plus feedback 

Awards and certificates (not a substitute for the Guru title, which is earned) 

Capstone Project: "The 30-Day Launch"

Students launch or relaunch a real account (their own, a business, or a mock brand) and present the results.

Deliverables

Brand Blueprint: audience, voice, pillars, goals (1 page)

Content calendar: 12 planned posts across 4 weeks

Published work: at least 6 posts live, including 2 Reels and 1 carousel

Analytics report: key metrics, one A/B test, and lessons learned (1-2 pages)

Final pitch: a 5-minute presentation: story, results, next 30 days

Certification of Completion
Participants will receive certificates upon completing the training and submitting a capstone project 

Bonus (+10): The "Guru Badge" for the student whose post earns the most saves or shares per follower.